Visiting Drivers Project
The purpose of this project is to improve road safety for, and of, visiting drivers, while maintaining New Zealand’s reputation as an attractive and safe tourist destination. The project has an on-the-ground focus in Otago, Southland and the West Coast but many of the initiatives will benefit all visitors to New Zealand and other road users. Any successful local initiatives may be rolled out nationwide.
Many organisations are working together to ensure all visitors have a safe and enjoyable holiday experience. They include central and local government, the private sector and others in New Zealand and overseas. There is no single solution, or single organisation that can improve road safety for visitors and others on the road. It takes many people working together to improve road safety across all parts of the system – roads and roadsides, speed, vehicles and road use.
Through the project, a range of initiatives are in place - and more will be introduced - to reach visitors at each stage of their holiday - planning, booking, in-flight, arriving in NZ, and when actually on our roads.
Visiting drivers’ education campaign launched
'New Zealand roads are different' is the main message of a road safety campaign underway in Otago, Southland and the West Coast this summer (2016-17).
The campaign is being run by the Visiting Drivers Project which is led by the NZ Transport Agency and includes local and central government partners, and the rental vehicle and tourism industries.
Overseas drivers are being reminded that New Zealand’s roads are different from what they’re used to and they should allow more time on their journey and drive to the conditions. The messages will also reach domestic visitors to Otago, Southland and the West Coast.
The roads in several of our popular tourist areas can be challenging – they are often narrower than visitors are used to, cover hilly terrain and can vary from motorways to gravel roads.
Billboards, posters, digital advertising and social media are being used to communicate five key safety messages:
- NZ roads can be narrow, winding and steep. Allow extra time.
- Journeys may take longer than you think. Allow extra time.
- Save overtaking for long, clear, straight roads.
- Taking photos? Pull over somewhere safe.
- Remember to keep left.
Visiting Drivers Project information
- Visiting Drivers Project video
- Crash statistics questions & answers
- Project overview
- Project background
- Project initiatives
- Case study one: A partnership approach
- Case study two: Leading the way with innovative ideas
- Case study three: Initiatives replicated in other regions
- Data insights 2016
Visiting Drivers Project news releases 2015/16
- West Coast visitor safety measures completed
- $25m boost for visiting driver safety
- Foss welcomes $25m boost for visiting driver safety
- Work well underway to improve the safety of visiting drivers
- New road safety billboards for West Coast
- Chinese mega-star on board with safer driving messages
- Chinese mega-star promotes safe driving in New Zealand
- Partnership approach to visiting drivers' safety
- Air New Zealand gets behind driver safety message
- Minister Foss welcomes in-flight support for road safety
- Visiting drivers standards for rental vehicle operators
- New code of practice will help visiting drivers
Visiting Drivers Project detailed information
- Read the Ministry of Transport's factsheet about overseas drivers involved in crashes
If you have any relevant information on improving visitor safety generally, that you would like the national working group to know about, you can email firstname.lastname@example.org